Assistant Manager - Digital Marketing Opening at Retail-Scan

Assistant Manager - Digital Marketing

Company Brief:

We are an innovative retail audit company which specializes in extracting significant value from the point of sale that have a direct impact on the sales and profitability of its clients. We are into Market research i.e. retail audit for FMCG brands for PAN India.

Job Description:-

1. Assist in the formulation of strategies to build a lasting digital connection with clients.
2. Plan and monitor the ongoing company presence on social media (Linkedin etc.)
3. Launch optimized online adverts through Google Adwords, Facebook etc. to increase company and brand awareness
4. Be actively involved in SEO efforts (keyword, image optimization etc.)
5. Prepare online newsletters and promotional emails and organize their distribution through various channels.
6. Provide creative ideas for content marketing and update website.
7. Collaborate with designers to improve user experience
8. Measure performance of digital marketing efforts using a variety of Web analytics tools (Google Analytics, WebTrends etc.)
9. Acquire insight in online marketing trends and keep strategies up-to-date.
10. Maintain partnerships with media agencies and vendors.
11. Conduct an extensive secondary research activity, and create a list of prospect entities.
12. Lead Generation & Lead Qualification, Networking, Social Media Marketing.

Skills Required:

1. Good understanding about digital marketing and online digital presence.
2. Extensive Knowledge of Social Media Platforms, Web Proficiency, Computer Software Proficiency.
3. Continuous review and active management of website and other online assets.
4. Proven experience as Digital Marketing Executive or similar role.
5. Experience with B2B social media, Google Adwords and email campaigns and SEO/SEM.
6. Working knowledge of ad serving tools (e.g., DART, Atlas).
7. Perfect knowledge of web analytics tools (e.g. Google Analytics, NetInsight, WebTrends etc.).
8. Skills and experience in creative content writing.
9. Analytical mindset and critical thinking.
10. Excellent communication and interpersonal skills.
11. Minimum 4 to 5 years of experience in Digital Marketing.
12. MBA in marketing or relevant.

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