Beyond MRP, there is the concept of MOP (Market Operating Price). MOP is typically the base selling price that is decided between the retailer and the manufacturer/distributor beforehand. Today, with the rapid growth of e-commerce, online discounts and mobile offers, marketers are constantly trying to attract customers by playing on the price point. Be that as it may, every marketer needs to maintain the required profitability by ensuring strict adherence to MOPs across regions and trade channels. However, for any large pan India organisation, it is a big challenge to ensure MOP uniformity across the country.
At Retail Scan, we understand that MOP is the key to your overall pricing strategy. We have developed an industry-benchmarked model wherein our home-grown, carefully selected auditors continuously ascertain how your MOPs vary across your retail network vis-a-vis competition. Our coverage includes all formats, viz. small and large kirana, grocery and convenience, mass merchandise, neighbourhood supermarkets, school outlets, food stores, bars and restaurants, star hotels, large format supermarket and hypermarkets. By combining a rigorous and objective audit process, well designed mystery audit structure and customer interviews, we stress on bringing uniformity in your operating prices across markets. Price deviations are recorded across trade channels and regions and reported within 24 hours in a simple and actionable format to designated problem owners to ensure prompt corrective action.
Product quality and vintage is a critical factor in determining the turnover speed at the store. Our specially trained auditors not only check on parameters like product age and freshness, and other key attributes like packaging, breakage, bulge/dent, labelling, external aesthetics etc. but update concern areas to clients within hours through interactive portal, which otherwise takes weeks or even months for the client to correct.
Retail Scan works closely with a host of FMCG and alcohol companies and creates and maintains benchmark health index for its top selling brands against competition.